● ● ●   Apollo Nava Art Director

 Home About
Projects Off! Mosquito Repellent Letterboxd Scripps Spelling Bee Babbel  Reno, Nevada Penguin Random House
Films & Photos Football 17776 Didn’t You Hear


Links
 Resume
 LinkedIn
●●● Letterboxd
 Instagram






BRAND
Scripps Spelling Bee
New York Times Games

ACTIVATION
Spell-Off


Scripps teams up the New York Times to connect with a new generation already obsessed with daily brain games, puzzles, and competitive wordplay.
AD: Apollo Nava
CW: Bryan Abarca


Scripps partnered with The New York Times Games to create The Spell-Off: a virtual spelling competition built from words once conquered by real Spelling Bee champions.

The section below is an actual interactable game! Click Play to get started.





Toggle the definition and country of origin, if it helps you at all.
See exactly where you messed up.
Watch Spelling Bee champions spell the words you can’t.
Share you (probbably failing) grade to show off how not rotted your brain is.

Leveraging the publication’s cultural reach, real-world placements, and sharing ecosystem, we were able to drive awareness and participation in The Spell-Off.