● ● ●   Apollo Nava Art Director

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BRAND
Babbel
CAMPAIGN
Next Level Local

For English learners planning to move to the U.S., knowing regional slang is the difference between speaking a language and truly fitting in.
AD: Apollo Nava + Rachel Zeta
CW: Maya Vasquez


Babbel launches English lessons shaped by the dialects, slang, and cultural nuance of key immigrant hubs across the U.S., helping learners speak naturally from day one.






Strategic OOH placements target American consulates, where future immigrants to America apply for green cards in their country.



LEFT
Enjoy your burrito like you’re from Los Angeles
CENTER
Enjoy your burrito like you’re from New York
RIGHT
Enjoy your burrito like you’re from Miami





LEFT
Compliment their outfit like you’re from New York
CENTER
Compliment their outfit like you’re from Miami


Targeted online ads reach future immigrants worldwide.



Order a coffee like you’re from
Los Angeles
Order a coffee like you’re from
New York
Order a coffee like you’re from
Miami
Master english local to...
...Only on Babbel


Live celebrity classes allows learners to learn from the voice that shape culture and langauge







Babbel partners with AirBnb Experiences to offer exclusive access to local events as learners pass level milestones.