Projects
Films & Photos
Links
●●● Letterboxd
Projects
Films & Photos
Links
●●● Letterboxd
BRANDS
Alamo Drafthouse
Letterboxd
Alamo Drafthouse
Letterboxd
ACTIVATION
Tag Badge
The moment the credits roll, cinephiles are already on Letterboxd, logging, rating, and reviewing before they've left their seats. Alamo Drafthouse becomes the first theater to build an experience around the community keeping cinema alive.
Tag Badge
The moment the credits roll, cinephiles are already on Letterboxd, logging, rating, and reviewing before they've left their seats. Alamo Drafthouse becomes the first theater to build an experience around the community keeping cinema alive.
AD: Apollo Nava
Alamo Drafthouse designs custom badges for new releases. Each badge is packed with imagery and symbolism that rewards those who've seen the film.
After the credits roll, a unique code appears on screen, unlocking that screening's badge along with details about its designer.
Before publishing their review, users enter the code in the tags section. Letterboxd recognizes it automatically and attaches the badge.
Each badge appears on a user's reviews of that film and is showcased on their profile with the rest of their collection.
Each badge becomes the iconic visual identity for that film at Alamo Drafthouse and the first 100 people through the door opening weekend take home an exclusive collectible built around it.